North Coast Trades

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(Free tool)HVAC · Roofing · Plumbing · Concrete

What are missed calls costing your shop?

Enter your own numbers below. The math runs in your browser, nothing is sent anywhere, and there's no sign-up. It's an estimate, not a promise, but it shows whether voicemail is quietly losing you work.

Example numbers. Replace them with yours.

Calls nobody picked up, including after hours. Your phone's call log or carrier portal shows this.

/wk

Leave out spam, vendors and existing customers. If you don't know, listen to a week of voicemails and count.

%

Of those new callers, how many never call back or leave a message. Check how many missed numbers you never heard from again.

%

Out of 10 new callers you talk to, how many become a job.

%

Typical invoice for the kind of job these callers want. Use a service call, not your biggest install.

$
How the math works

Five numbers, one multiplication.

Lost new-job callers per week = missed calls × % new job inquiries × % who go elsewhere Jobs lost per month = lost callers per week × your booking rate × 52 ÷ 12 Revenue lost per month = jobs lost per month × average job value Break-even for a $297/mo plan = $297 ÷ average job value

It doesn't count repeat business, referrals or reviews a happy customer would have left, so the real cost of a lost caller can be higher. It also doesn't count the setup fee, so read the break-even line as a rough guide.

Bring the number down

Three fixes, cheapest first.

i.

Fix the voicemail greeting

Say your business name, that you're on a job, and that texting this number is the fastest way to reach you. It's free, and it takes five minutes.

ii.

Text back every missed caller

An automatic text within seconds keeps the conversation going while you're on a roof or under a sink. That's our missed-call text-back service, and it can also be set up through some phone carriers.

iii.

Show real hours on Google

If your Google Business Profile says you're open, people expect an answer. Keep your hours accurate, list the number you actually answer, and say how to reach you after hours.

Get a free missed-call check →See plans and prices